When you’re looking to land new customers or to expand your relationships with existing ones, you need to be ready to discuss foundational solutions that make up their technology approach. The breakout session “Key Technology You Should Sell to Every Organization” at the 2024 Sandler Partners National Summit was focused on introducing you to those pillar technologies that are needed to create stable and scalable environments necessary to drive growth.

Sales Engineers Eric Beller and David Povlick led the breakout session, joined by John Young, SVP Channel Sales with AireSpring; Justin Lyle-Purdy, Regional Sales Director with AT&T Business; Rafael Renteria, National Director of Channel Sales with CallTower; and Chris Krystalowich, VP, NA Sales with eGain.

Here are a few highlights from the discussion:

  • SD-WAN, Cloud, Mobility, Connectivity, and Managed Services are technologies that can be a part of almost any deal
  • Customer service and reducing costs are universal motivators for organizations of all sizes
  • While AI adoption is growing, there is concern that some applications may fall short without the integration of modern KMS (Knowledge Management Systems)
  • Leveraging engineering and support expertise from the Sandler Partners Sales Engineering team and Providers’ in-house teams will help advance the sales process and create a roadmap to for future growth

As a Sandler Partner, you’re never on your own. Partners have the options, support, and resources needed to sell any solution to help your customers, whether they’re new or long-time clients. This approach not only strengthens engagement but also creates ongoing business opportunities. To better understand and share this conversation with your customers, watch the complete breakout session now, and then engage with your Channel Manager!

WATCH REPLAY

The Sandler Partners National Summit

The annual Sandler Partners National Summit is the largest independent technology community channel event held each year. It brings together Partners from across the US and Canada – influential leaders, and Providers  – sharing information on solutions, selling approaches, and personal development. The atmosphere is always energetic, reinforcing the family “safe home” reputation Sandler Partners has developed over two decades. While other TSDs may focus on private equity plays, Sandler Partners continues to help solve problems that encourage trust, deeper long-term customer relationships, and ultimately success.