Artificial Intelligence is transforming how we live and work faster than any technology before it. In his keynote at the 2025 Sandler Partners National Summit, Sam Richter, CSP, CPAE, Hall of Fame Speaker and Bestselling Author, urged attendees to make a Mindset Shift™—seeing AI not as a threat, but as a tool that amplifies human potential. Comparing its impact to the printing press and the internet, he encouraged our community to use AI with purpose, insight, and integrity.
Describing AI as a “super-smart intern who knows everything but lacks wisdom,” Richter shared his GUIDE Framework for effective prompting:
- G – Goal: Define your objective.
- U – Understand: Explain who you are.
- I – Intent: Identify your audience.
- D – Direction: Clarify how to present the information.
- E – Environment: Describe how it will be used.
He showcased real-world examples where AI can streamline research, create proposals, and generate content in seconds—helping businesses work smarter and faster. At the same time, he urged professionals to remain vigilant about data accuracy, ethics, and misinformation.
“AI can’t show empathy, courage, or judgment—it doesn’t have your experience or relationships. But it can help you focus on what matters most: people.”
– Sam Richter
Richter closed by reminding Partners that the future belongs to those who pair technology with humanity—combining curiosity, creativity, and emotional intelligence to lead confidently in the AI era.
The Sandler Partners National Summit
The annual Sandler Partners National Summit is the largest independent technology community channel event held each year. It brings together Partners from across the US and Canada – influential leaders, and Providers – sharing information on solutions, selling approaches, and personal development. The atmosphere is always energetic, reinforcing the family “safe home” reputation Sandler Partners has developed over two decades. While other TSDs may focus on private equity plays, Sandler Partners continues to help solve problems that encourage trust, deeper long-term customer relationships, and ultimately success.