Artificial Intelligence is evolving at breakneck pace—and customers are eager to understand how to adopt it effectively. From generative AI to automation and analytics, organizations are exploring how to integrate intelligent tools across departments, enhance customer experiences, and improve operational efficiency.
This session, at the 2025 Sandler Partners National Summit, moderated by Ben Edwards, Director of CX and AI Programs, brought together an expert panel including Pablo Diaz, Enterprise Solution Consultant at Five9; Mike Desjardins, Solutions Consultant, North American Distribution at GoTo; Gary Coben, SVP, Channel at XTIUM; and Mike Schulman, Head of Channel Sales – North America at Yellow.ai.
A few highlights from the discussion included:
- AI Readiness Matters: Most organizations recognize AI’s value but lack a clear implementation strategy. Partners can lead by helping assess infrastructure and readiness.
- Immediate ROI: Five9 showcased how AI-powered Agent Assist tools and automation can reduce call volume, improve self-service, and generate measurable savings.
- Augmenting Human Roles: GoTo’s AI Receptionist example demonstrated how businesses can manage staff shortages and maintain service quality while freeing employees for higher-value tasks.
- Secure, Strategic Growth: XTIUM emphasized helping customers align AI initiatives with IT and compliance goals to ensure sustainable, secure adoption.
- Finding Opportunities with Data: Yellow.ai’s Analyzer tool helps Partners identify high-impact automation use cases from interaction data—turning insight into action.
The key takeaway: AI isn’t replacing people—it’s amplifying their impact. By combining technical expertise with empathy and strategic guidance, Partners can help their customers embrace AI confidently and achieve results that improve both experience and efficiency. To gain the full insights from this session, watch the recording—or reach out to your Channel Manager or Sales Engineer to learn how to start your customers’ AI journey today.
The Sandler Partners National Summit
The annual Sandler Partners National Summit is the largest independent technology community channel event held each year. It brings together Partners from across the US and Canada – influential leaders, and Providers – sharing information on solutions, selling approaches, and personal development. The atmosphere is always energetic, reinforcing the family “safe home” reputation Sandler Partners has developed over two decades. While other TSDs may focus on private equity plays, Sandler Partners continues to help solve problems that encourage trust, deeper long-term customer relationships, and ultimately success.