With more choices than ever—public, private, hybrid, and multi-Cloud—organizations can be overwhelmed in determining which environment best aligns with their business goals. During the 2025 Sandler Partners National Summit, “Help Customers Navigate Cloud Complexity with Clarity” centered on how Partners can navigate Cloud complexity, turning challenges into opportunities through clear, confident customer guidance.
David Povlick, Sales Engineer at Sandler Partners, moderated the panel featuring Corey Huish, Market Account Director at CenterSquare; Robbie Gill, Field CTO at RapidScale; and Eric Dominguez, Director of Channels at Summit. Together, they shared how Partners can help customers simplify architectures, manage costs, ensure compliance, and embrace innovation through informed Cloud strategies.
A few highlights from the discussion included:
- Simplifying the Cloud Journey: Partners can reduce confusion by helping customers balance workloads across environments—public, private, and on-prem—creating the right hybrid solution.
- Visibility and Cost Control: Tools and assessments that track utilization across platforms help customers identify underused resources, eliminate waste, and rein in spending.
- Governance and Compliance: Ensuring data integrity, regulatory alignment, and consistent cost transparency builds long-term customer trust.
- Innovation Through Strategy: Encouraging customers to move beyond “lift and shift” and think strategically about workload placement fosters resilience, agility, and efficiency.
- Revenue Opportunities for Partners: Cloud repatriation, AI-driven optimization, and the ongoing demand for secure hybrid solutions create significant new earning potential.
The key takeaway: customers don’t need fewer choices—they need clearer guidance. By understanding their goals and aligning technology to business outcomes, Partners can transform Cloud complexity into clarity, driving value, confidence, and lasting relationships.
The Sandler Partners National Summit
The annual Sandler Partners National Summit is the largest independent technology community channel event held each year. It brings together Partners from across the US and Canada – influential leaders, and Providers – sharing information on solutions, selling approaches, and personal development. The atmosphere is always energetic, reinforcing the family “safe home” reputation Sandler Partners has developed over two decades. While other TSDs may focus on private equity plays, Sandler Partners continues to help solve problems that encourage trust, deeper long-term customer relationships, and ultimately success.