Artificial intelligence and customer experience technologies are redefining how businesses connect with their customers—and how Partners can deliver measurable value to their clients. At the 2025 Sandler Partners National Summit, Ben Edwards, Director of CX and AI Solutions at Sandler Partners, led a dynamic discussion with Ryan McKenzie (Dialpad), Michael Spartz (NICE), Ethan Gustav (Infobip), and Kristy Thomas (Vonage) on how Partners can turn innovation into outcomes that resonate with every stakeholder.
Panelists explored how AI and CX are transforming operations across industries, from automation and analytics to messaging and agent enablement. The discussion emphasized that success isn’t about selling tools—it’s about aligning technology with business goals to deliver ROI.
Key takeaways included:
- AI in Action: Dialpad’s built-in AI can now automatically summarize calls, analyze sentiment, and generate CSAT scores—turning billions of conversation minutes into data-driven insights that improve productivity and customer satisfaction.
- Messaging at Scale: Infobip highlighted the growing importance of conversational messaging and the rise of “super apps,” helping businesses engage customers instantly through channels like SMS, WhatsApp, and RCS with measurable impact.
- Agentic AI and Efficiency: NICE showcased how intelligent automation and conversational AI can optimize workflows, reduce costs, and enhance both customer and agent experiences—achieving double-digit gains in productivity.
- Simplify the Stack: Vonage highlighted the opportunity for Partners to help customers reduce “tech sprawl” and integrate their communication tools, creating seamless environments that boost employee engagement and retention.
The panel closed by underscoring that AI doesn’t replace people—it amplifies them. By guiding customers with strategy, empathy, and expertise, Partners can deliver solutions that not only modernize operations but also drive measurable business growth.
The Sandler Partners National Summit
The annual Sandler Partners National Summit is the largest independent technology community channel event held each year. It brings together Partners from across the US and Canada – influential leaders, and Providers – sharing information on solutions, selling approaches, and personal development. The atmosphere is always energetic, reinforcing the family “safe home” reputation Sandler Partners has developed over two decades. While other TSDs may focus on private equity plays, Sandler Partners continues to help solve problems that encourage trust, deeper long-term customer relationships, and ultimately success.