Every Network point across your customer’s IT infrastructure is vulnerable to an attack. Your customers are talking or thinking about Cybersecurity and if you’re not having this conversation with them, someone else will. By reviewing this 2024 National Summit breakout session, “Cybersecurity Is a Touchpoint for Every Service, Every Engagement”, you’ll gain a better understanding of many of the latest threats and approaches in the Cybersecurity landscape. Every organization is vulnerable, it’s only a matter of time until they become a target – make sure you’re offering the solutions that will prepare your customers!

Eric Beller, SVP, Sales & Complex Solutions, and Justin Noller, Director, Channel – New England led this breakout session joined by Sean Raffetto, Regional Director with Cipher; Rosana Filingeri, Vice President Sales for Cybersafe Solutions; Shane Gledhill, Sr. Lead Consultant, Advanced Solutions at Lumen Technologies; and Jude Fils-Aime, Associate Director, Enterprise Security Solutions for Verizon.

The discussion included case studies, use cases, and key ideas you can use to be successful with your clients, including:

  • Show up and be active; listen actively to understand the needs of the customer and mindful of their past experiences, they don’t need every Cybersecurity solution immediately, but they do want to solve problems, promote positive outcomes, and avoid new vulnerabilities
  • Assessments and risk profiles can reinforce to your customers the conversation’s importance, and the need for immediacy – visibility and real-time detection capabilities across the attack surface can help disrupt threats earlier and mitigate consequences
  • Providers are aware that infrastructure, appliances, software, and people are all points of potential attack, and they are building security into the application level of their technology to help address these entry points
  • Advisory and Managed Services are great ways to ensure compliance status, reduce Cybersecurity insurance premiums, achieve tactical objectives, and attain hard-to-come-by expertise while helping you get a foot in the door
  • Vulnerability Assessments, Penetration Testing, and DDoS-SHIELD-IDS are all low hanging fruit that offer Partners like you a great entry point into an organization’s business

What reports, qualifying questions, and conversation starters do you need to open and advance the Cybersecurity conversation? You can find out and be more prepared by watching the session recording –  available via the link below! As a Sander Partner, you are never alone. Your Channel Manager and dedicated Sales Engineer are available to provide additional expertise at any time!

WATCH REPLAY

The Sandler Partners National Summit

The annual Sandler Partners National Summit is the largest independent technology community channel event held each year. It brings together Partners from across the US and Canada – influential leaders, and Providers  – sharing information on solutions, selling approaches, and personal development. The atmosphere is always energetic, reinforcing the family “safe home” reputation Sandler Partners has developed over two decades. While other TSDs may focus on private equity plays, Sandler Partners continues to help solve problems that encourage trust, deeper long-term customer relationships, and ultimately success.