Date and Time: Tuesday & Wednesday, February 25th and 26th
Day 1 Featuring: Sandler Partners National Director of CX & AI Programs Ben Edwards
Day 2 Featuring: CallRevu, Observe.ai, Sinch, and Yellow.ai
AI and Customer Experience (CX) solutions are among the most exciting and transformative technologies organizations are using to fuel growth and innovation. For Partners, this represents an important opportunity to help businesses explore how these tools can streamline operations, enhance customer interactions, and drive competitive advantages. Ben Edwards, National Director of CX & AI Programs, and Andrew Rustad, Director, Sales Engineer – East Region led this 2-day webinar that explored the insights and knowledge needed to capitalize on these technologies. Ben and Andrew highlighted future-focused innovations, must-know tools like chatbots, orchestration, and analytics, and real-world success stories that showcased the potential of these solutions. Attendees also learned strategies for effectively identifying customer needs, addressing objections, and building trust to close deals.
Day 1 (Approx. 1 hour + QA) | Tuesday, February 25th: Ben Edwards, National Director of CX & AI Programs, and Andrew Rustad, Director, Sales Engineer – East Region gave an overview, reviewed the tech, identified ways to start the conversation, natural entry points, and how to emphasize client benefits. The discussion spanned innovations, must-know tools, and remained mostly vendor-agnostic. Industry-specific and real-world applications were presented to help you talk to your customers’ needs and communicate benefits.
Day 2 (Approx. 1 hour + QA) | Wednesday, February 26th: Providers joined National Director of CX & AI Programs Ben Edwards to discuss their use cases, how they stand apart, and ways to lead the conversation. Together, they discussed how teams could help develop and propose an approach that met customers’ requirements. Ben led the way to fully discover any additional solutions or insights that could expand the sale while adding value for customers.