With cyber threats on the rise, trusted technology advisors need to be prepared to have conversations with customers about how they are protecting their businesses. Cybersecurity must be a continuous focus for organizations large and small. An attack can have a lasting, if not permanent impact on their success. In this two-day webinar, the Sandler Partners Sales Engineering team dived into the newest terminology, trends to look for, approaches, and how you can address your clients’ requirements and concerns. Watch the webinar on demand to ensure you’re positioning your customers for success in today’s rapidly changing cybersecurity threat environment.
2 DAY FORMAT | Presentation + Q&A
Day 1 (Approx. 1 hour + QA) | Tues., Jan. 30th: Sales Engineers Eric Beller & Andrew Rustad presented a vendor-agnostic overview of Cybersecurity and the environment as a whole. They explored approaches and shared how you can drive the conversation while highlighting the benefits to your customers. Day 1’s discussion covered industry-specific and real-world applications to help you address your customers’ needs effectively. In addition, they reviewed the resources available to you as a Sandler Partner.
Day 2 (Approx. 1 hour + QA) | Wed., Jan. 31st: Eric welcomed CORO, DYOPATH, Lumen, and Pax8 for a roundtable discussion on their specific solutions, where they work best, and how to close the deal. They explored ways in which Providers can work with you, becoming an integral part of your team to enhance your customers’ Cybersecurity capabilities.