Large SMS Marketing Platform Finds Savings and Compliance-Focus in Like-Minded Suppliers

The client was well-versed in messaging and Web Real-Time Communication (WebRTC) for their own customers’ outreach activities. Unfortunately, they were unhappy with the results and support from their current solution Provider. This technology awareness made them a great client for taking an in-depth look at all the potential options available in the Sandler Partners portfolio that could help empower their SMS and WebRTC needs. This previous experience made them cautious about proceeding and extremely thorough in reviewing the proposed supplier’s compliance practices. After reviewing all potential Providers, and leveraging our experience with them, two rose to the forefront. Registering with both, small initial $6,000 monthly minimums quickly grew to millions of messages and a satisfied client.

Customer Profile:

  • SMS Marketing Software Platform Tech Company
  • Global Messaging
  • 10 DLC-COMPLIANT
  • 60 to 80 million monthly messages
  • 350,000 monthly WebRTC calls

Objective:

Improve the ability to send marketing communications for the client’s business. Any disruption impacts their revenue and reputation. Attaining and maintaining a level of service with the most stringent compliance/regulatory practices and ongoing engagement with the Provider(s) was the client’s main demand. They also looked to significantly reduce their per-unit cost of sending SMS text messages, a primary factor in evaluating options.

Discovery:

The client’s previous Provider frequently had campaigns flagged by the TCR campaign registry. This was more than concerning, with fully legitimate communications flagged as spam it compromised their very business model. Making this even worse, they weren’t being notified for days or even weeks, making resolution of any issues extremely hard, impacting much of their campaign outreach, and the objectives that needed to be achieved.

Solution/Deployment:

For an organization that sends tens of millions of messages each month, a $6,000 minimum spend trial was an extremely cautious and tentative approach, that was also a great way to evaluate Providers. Over the span of 6 months, they quickly saw an impeccable level of customer service and adherence to compliance practices that their old Provider had never been able to deliver. Interestingly, they had similar experiences with the two trialed solutions, resulting in increased engagement with both. The true stand-out difference the client saw was the suppliers’ Compliance departments being able to coordinate and manage the 10-digit long code messaging campaigns effectively, ensuring they were not flagged as spam, allowing activations to perform as intended and demonstrating TCR organization knowledge.

Partner Gain:

  • $89,000 MRC
  • Client growing at a 30% rate, requirements anticipated to follow

Customer Gain:

  • Reduced rejection rate
  • 45% cost savings over past Provider
  • Cost per message lowered significantly
  • Increased message delivery success rate
  • Better support and better compliance with the TCR