New Hire Announcement | Independent Technology Distributor Sandler Partners grows their team, adding Michael Rackenberg as Director, Channel – NY Metro Region.
REDONDO BEACH, CA —February 6, 2025 — Sandler Partners, the leading independent Technology Solutions Distributor, is pleased to announce the addition of Michael Rackenberg as Director, Channel – NY Metro Region. In this role, Michael will help build and support the greater New York Metro region by helping Partners source ideal technology solutions for their customers.
With over 25 years of experience in Channel Sales, most recently at roles with TPx and RingCentral, Michael brings a deep understanding of the industry and a strong track record of helping Partners grow revenue. His expertise spans across key technologies, including UCaaS, CX, and Managed Services, making him a valuable asset for Partners looking to grow their business. Michael has spent his entire career in the New York Metro market, allowing him to develop insights into the regional technology landscape and strong relationships with the local Partner community. This longstanding knowledge makes him uniquely positioned to help our Partners drive revenue.
“I’m thrilled to welcome Michael to the team! With his extensive Channel experience and a strong track record of success in the New York Metro region, I know he’ll hit the ground running,” states Mark Phaneuf, Senior Vice President, Channel – East and Canada. “Michael’s expertise, competitive drive, and alignment with Sandler Partners’ culture make him a perfect fit to help our Partners win. The New York Metro market has been a key area of success for us, and I’m confident that Mike will take it to the next level!”
“Sandler Partners’ commitment to Partner success and strong culture are part of what truly set it apart, I’m excited to be joining such a passionate and driven team,” states Michael. “I can’t wait to start helping our Partners drive new revenue, expand their opportunities, and win more business. The Metro New York region is full of potential, and I’m eager to grow our Partner footprint while delivering the leading support, tools, and resources that Sandler Partners is known for.”
About Sandler Partners and Their Community Approach
Sandler Partners helps empower their network of leading independent Sales Partners to bring organizations around the world a comprehensive range of technology solutions, including Cybersecurity, Artificial Intelligence (AI), Connectivity, Cloud, Colocation, Mobility, Internet of Things, and Continuity. Their community focus helps support Partners to identify solutions swiftly and unbiasedly from a diverse Provider portfolio of 250+ suppliers. Partner sales agents, VARs, and MSPs gain access to a robust support network, Sales Engineering expertise, marketing resources, and powerful sales tools like SCOUT, Solutions Finder, Scout for Solutions, and the Marketing Center within the Sandler Portal. This helps give their Partners what they need to do what they do best – deliver quality, value, performance, features, unparalleled expertise, and service to their clients. Members of the Sandler Partner community can rely on the industry’s strongest negotiated agreements and a team dedicated to ensuring all their commissions are found, tracked, and paid.