In our latest Provider Spotlight, Eric Beller, SVP of Sales and Complex Solutions, sat down with Michael Stai, Sales Director-West at AT&T, to discuss how AT&T is differentiating in the market and where Partners can drive value for their clients.
AT&T continues to differentiate with a network strategy focused on resiliency, including AT&T Business Fiber (ABF) with built-in 5G backup at no additional cost, along with Internet Air for Business to support Connectivity where fiber isn’t available. As Michael explains, “When a customer has an issue with their hardwired fiber, and they realize that that 5G card kicked in and helped keep their business running, that becomes a very valuable product.”
AT&T’s key differentiators include:
- Built-in resiliency, with 5G wireless backup included in Business Fiber at no additional cost
- Flexible Connectivity options, including Internet Air for Business, where fiber isn’t available
- Network-level security with AT&T Dynamic Defense, blocking up to 97% of malicious traffic before it reaches the customer
AT&T’s long-term investment strategy is also shaping future opportunities. The company has committed $250 billion toward network infrastructure by 2030, driven by the increasing demands of AI, data centers, and high-performance Connectivity.
For Partners, that investment is paired with meaningful enhancements to AT&T’s Partner program. As AT&T continues investing in fiber, mobility, and AI-ready infrastructure, the company is also expanding Partner opportunities—opening 100% of mid-market accounts and 900 global accounts to the Channel. AT&T leadership has also stated an expectation that 60–70% of all new business will come through the Partner community, reinforcing the critical role Partners play in the company’s long-term growth strategy.
To learn more about how AT&T can support your clients with resilient Connectivity, built-in security, and expanded Partner opportunities, visit their Portal page.