Promotion Announcement | Technology Distributor Sandler Partners is excited to announce Tina Salimi Dyksterhouse’s elevation to VP of Marketing; overseeing Marketing Content, Events, and Sponsorship.
REDONDO BEACH, CA — July 11, 2023 — Sandler Partners, the leading independent Technology Solutions Distributor, and one of the nation’s fastest-growing private companies, is pleased to share that Tina Salimi Dyksterhouse has been elevated to Vice President of Marketing, and will oversee content strategy, branding, events, and Provider sponsorship. In this role, Tina will work with teams to inform how initiatives will empower our community and suppliers to help the whole Sandler Partner community grow.
With a background in sociology/psychology, and a master’s degree in communications and marketing, Tina brings a unique perspective to the role. Drawing from her experience in entertainment tech at MarketCast, Tina understands how to shape public opinion and drive outcomes. Her comprehensive understanding of our Channel/technology operations and our market position has already made a significant impact.
Under Tina’s leadership, Sandler Partners has made substantial advancements, including strengthening brand presence, building out educational resources, launch/expansion of the Marketing Center, and enhancing events strategy. The team will continue to develop these areas, and explore other ways/initiatives that will benefit Partners, and suppliers, to meet and drive their growth objectives, and achieve higher revenue.
“During her time at Sandler Partners, Tina has shown incredible personal development, which has been mirrored by her team,” states Leon Richter, Chief Operating Officer. “Under her guidance, the team has grown in size, confidence, capability, and output. Tina has shown an invaluable ability to identify strategic insights, act on them, and work collaboratively with our Providers to develop sponsorship opportunities that have a demonstrable return on investment. Join me and the entire Sandler community in congratulating Tina on her new promotion, we’re excited to see what the future holds.”
“I’m thrilled to take on this new role, and for what lies ahead,” expresses Tina. “I’m grateful to my Sandler team for trusting me, and I’m eager to continue working with our wonderful Partners and Providers on their strategic marketing objectives, enabling them with the tools and resources they need to advance ambitious goals and achieve even greater success. Our Partners will always be our core focus, and our role is to facilitate their productivity & education, streamline processes, and help them be more effective, which, in turn, helps them grow their revenue. I’m looking forward to helping our community do exactly that!”
About Sandler Partners
Sandler Partners is America’s fastest-growing independent Technology Solutions Distributor of Connectivity and Cloud services. They’ve expanded beyond their telecom roots to deliver best-in-class Cloud, Colocation, Mobility, Continuity, and Cybersecurity solutions. With over 200 suppliers, they’re able to remain vendor-agnostic, empowering the Partner community of sales agents, VARs, and MSPs to deliver the best price, performance, and products that address challenges and meet goals for organizations of all sizes, industries, and complexity, both now and as they evolve into the future.
How Our Partners Benefit, and their Customers, Benefit — Independently owned. Independent spirit. Our Partner community gains access to our industry-leading support network of sales, marketing, and engineering professionals, plus the Sandler Portal’s Marketing Center (with customizable campaigns), and sales tools like SCOUT’s real-time cable pricing and the Solution Finder. We also have the industry’s strongest agreements and a team with a proven track record of ensuring all commissions are found, tracked, and paid.